MethodK/portfolio/spirvie-natura
CASE STUDY · IT & PRODUCT

SPIRVIE Natura, the wellness e-commerce that retains its customers.

French brand of wellness and organic cosmetics. Full WooCommerce e-commerce rebuild with recurring subscriptions, customisable bundles, product onboarding journey. Continuous run post-launch: quarterly upgrades, supervision, monthly performance report.

Our old site converted modestly. The new one delivers a fourfold conversion uplift and customers come back materially more often.

Direction · SPIRVIE Natura
Brief

Move from one-shot basket to retained customer.

SPIRVIE sold one-shot on Shopify and lost most customers after a single purchase. No subscription, no bundles, no loyalty program. Goal: move to a proprietary platform (WP + WooCommerce on their infra) with recurring subscriptions, configurable bundles and native retention.

Constraints

Migrate without losing customers or SEO.

Tens of thousands of existing customers on Shopify, order history to migrate. Hundreds of SEO-indexed URLs (product pages, blog articles). The migration had to preserve customer experience (same passwords via temporary SSO) and Google ranking on wellness queries.

Approach

Custom WooCommerce · WooSubscriptions · dynamic bundles · full SEO redirects.

WordPress + WooCommerce on their EU-hosted infra, with WooSubscriptions for recurring subscriptions (monthly / quarterly / biannual). Dynamic bundles configurable admin-side with progressive pricing. Customer base migrated in one night with SSO bridge. Full 301 redirects maintained. Continuous run post-launch.

Outcomes

What shipped, and what compounded.

×3
conversion uplift vs previous site
↑↑
significant subscription growth within months
↑↑
repeat purchase materially increased
MK